A couple of weeks ago the Grauniad published an article about “artisan publishing”, or self-publishing to mere mortals like Asylum inmates. The shocking conclusion is that there are no shortcuts and that it’s harder than it looks. What the article does point out though is that self-publishing is now operating on a law of diminishing returns. When it was novel, authors found self-publishing and also giving away free content a great way to generate publicity and sales, but now everyone is at it the impact has been reduced. The article does look at a couple of interesting ways that authors have used to gain traction for their work.
You can read the article here.